Start small: Focus on one specific problem instead of trying to solve everything.
Solve it deeply: Make your solution significantly easier, faster, cheaper, or more effective than the alternatives.
Serve the right audience: Identify everyone who experiences that problem and make your solution accessible to them.
Earn trust: When people consistently get value, they return and recommend you to others.
Expand naturally: Once you've earned trust in one area, you can solve adjacent problems.
