You do not find your people by being findable everywhere. You find them by being unmistakable somewhere.
It is tempting to spread thin. A little presence on every platform, a bit of everything in your bio, a profile that tries to appeal to whoever happens to be looking. The result is a page that is easy to scroll past because nothing on it sticks.
The people who get reached out to for real work usually did the opposite. They picked one thing, showed it clearly, and kept showing it. Someone looking for exactly that thing knew within seconds that they had found the right person.
Be specific about what you do and who it helps. You will be right for fewer people, and far more memorable to the ones who matter.
Discover. Connect. Team up.
