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Course marketing is the work of getting the right people to notice, trust, and enroll in an educational program, whether that's a self paced online course, a live cohort, or a certification track. It covers positioning the course against what else is out there, writing the sales page and emails that actually explain the outcome, and running the launch itself so enrollment doesn't just trickle in quietly. It's a distinct skill from general product marketing because course buyers are weighing their own time and effort, not just money.
Whether you have a course launch that needs course marketing expertise you don't have in-house, want to learn how to think about course marketing yourself, or simply want to connect with people working in the space, Toskie TeamUp gives you a direct path to real collaborators instead of a cold job posting. Browse actual profiles and case studies, filter for the kind of collaboration you need, whether that's TeamUp for hands-on project work or Mentor for learning, and start the conversation yourself. If you're the one with course marketing expertise rather than the one looking for it, you can set up a collaborator profile and start hearing directly from people who need it.
Toskie makes it easier to find and connect with skilled professionals for exactly what you need.
Discover — Search for course marketing collaborators based on the skill or requirement you have in mind.
Filter — Narrow things down using details like skills, experience, and location.
Review — Look through a collaborator's profile to get a real sense of their background and what they've actually done.
Connect — Reach out to the people who seem like a genuine fit for your requirement.
Collaborate — Talk through the project, define what you actually need, and start working together once it feels like the right match.
Whether you're looking for a course marketing collaborator nearby or someone with a very specific kind of expertise, Toskie helps take the guesswork out of finding them and starting the conversation.
A course marketing collaborator positions the course, builds the sales page and email sequence around it, and runs the launch so enrollment actually shows up on schedule.
They figure out who the course is really for and what specific transformation it delivers, then shape the offer, pricing, and any bonuses around that so it's clear to a prospective student why this course and not another one.
They write the page a prospective student actually reads before enrolling, translating course content into outcomes and answering the objections that stop someone from signing up.
They build the email sequence that runs before and during a launch window, pacing out free content, testimonials, and enrollment reminders so momentum builds instead of one email doing all the work.
They set up how the course gets marketed between launches, whether that's an evergreen funnel that enrolls people continuously or a waitlist strategy that builds anticipation for the next cohort.
You can look through a collaborator's past launch work and talk with them directly on Toskie before deciding anything, at no cost to you. Course launches are easy to fake in a portfolio because a screenshot of a big revenue number says nothing about how many of those students actually finished the course or asked for a refund, so ask about completion and refund rates, not just enrollment totals. That question alone tends to separate someone who markets courses honestly from someone who's just good at hype.
Portfolio depth: ask to see a full launch they ran, including the sales page and email sequence, not just a single ad or social post.
Relevant industry experience: marketing a cohort based business course looks different from marketing a self paced creative skills course, so ask what format they've handled before.
Clarity of approach: they should be able to explain their launch timeline and what they'd do differently for your specific audience.
Direct conversation: ask how they've handled a launch that underperformed and what they changed as a result.
Honest reporting: ask whether they track completion and refund rates alongside enrollment numbers, since that shows whether they care about outcomes past the sale.
It helps, but it isn't required. Some course marketing collaborators specialize in building an audience from close to zero using partnerships, free content, or paid ads ahead of the launch, though that path usually takes longer than launching to an existing list.
Both approaches work, and the right one depends on the course. A timed launch with a closing date tends to drive urgency and higher initial enrollment, while an evergreen approach spreads enrollment out and suits courses where a cohort experience matters less.
A course marketing collaborator can usually tell early through pre launch interest, like waitlist signups or how people respond to the sales page, whether the price matches what the market is willing to pay. Pricing too low is a common mistake since it can actually make a course seem less credible.
Toskie doesn't set or process rates — pricing and terms are agreed directly between you and the collaborator you connect with, based on the scope you define.
No. Toskie facilitates the connection; any commercial or payment terms are arranged directly between you and the collaborator.
