Search Result: 1
Mahesh Malekar
Social Media Advertising (Meta Ads, LinkedIn Ads)
TeamUp
14
1
0Social media advertising is the practice of running paid campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok to reach specific audiences based on their interests, behavior, and demographics. Unlike organic posting, it guarantees a business's content shows up in front of chosen viewers rather than depending on an algorithm's mood. Each platform has its own ad system, targeting options, and creative requirements, so the discipline changes shape depending on where a campaign runs.
Whether you have a project that needs Social Media Advertising expertise you don't have in-house, want to learn how to think about paid social yourself, or simply want to connect with people working in the space, Toskie TeamUp gives you a direct path to real collaborators instead of a cold job posting. Browse actual profiles and case studies, filter for the kind of collaboration you need, whether that's TeamUp for hands-on project work or Mentor for learning, and start the conversation yourself. If you're the one with Social Media Advertising expertise rather than the one looking for it, you can set up a collaborator profile and start hearing directly from people who need it.
Toskie makes it easier to find and connect with skilled professionals for exactly what you need.
Discover – Search for Social Media Advertising collaborators based on the skill or requirement you have in mind.
Filter – Narrow things down using details like skills, experience, and location.
Review – Look through a collaborator's profile to get a real sense of their background and what they've actually done.
Connect – Reach out to the people who seem like a genuine fit for your requirement.
Collaborate – Talk through the project, define what you actually need, and start working together once it feels like the right match.
Whether you're looking for a Social Media Advertising collaborator nearby or someone with a very specific kind of expertise, Toskie helps take the guesswork out of finding them and starting the conversation.
Plans, sets up, and manages paid campaigns across social platforms, making decisions about targeting, budget, and creative that determine whether the spend turns into real customers. The role means living inside ad managers daily, since these platforms change their algorithms and features often enough that yesterday's approach can stop working overnight.
Building custom and lookalike audiences based on existing customer data, then narrowing or widening targeting as a campaign runs. Getting this wrong is the fastest way to burn a budget on people who were never going to buy anything.
Deciding what format, whether video, carousel, or a single image, will actually stop someone from scrolling past, then briefing or producing that creative. Paid social ads live and die by the first two seconds, so creative decisions carry as much weight as targeting.
Setting up campaigns with the right structure so the ad platform's algorithm has enough data to optimize properly, and adjusting bids or budgets as results come in. Poorly structured campaigns confuse the algorithm and quietly waste money.
Watching metrics like cost per result, return on ad spend, and frequency to catch problems before they eat the budget, then explaining those numbers back to the business in plain terms. Good reporting connects ad performance to actual revenue, not just vanity metrics.
You can look through a collaborator's past ad results and talk with them directly on Toskie before spending anything, which matters because this field is full of people who can show you a pretty ad without ever proving it made money. Ask them to walk you through a campaign that underperformed and what they changed, since anyone can point to a winner but honest troubleshooting is harder to fake.
Portfolio depth: real campaigns with results attached, like return on ad spend or cost per lead, not just creative samples.
Relevant industry experience: has run paid social for a business with a similar product or customer type to yours.
Clarity of approach: can explain how they'd structure your first campaign before you commit budget.
Direct conversation: upfront about realistic timelines and what a testing budget should look like.
Platform range: comfortable across the specific platforms where your audience actually spends time.
It depends on where your actual customers spend time rather than which platform is trendiest, so a good collaborator will ask about your audience before recommending Instagram, Facebook, LinkedIn, or another platform.
Most collaborators will ask for a handful of assets to start testing, whether that's photos, video clips, or brand guidelines, and expand from there once they see which format performs best.
Look past click volume and ask about return on ad spend or cost per actual conversion, since a campaign can rack up cheap clicks from people who were never going to buy.
Toskie doesn't set or process rates. Pricing and terms are agreed directly between you and the collaborator you connect with, based on the scope you define.
No. Toskie facilitates the connection. Any commercial or payment terms are arranged directly between you and the collaborator.
